Content Marketing

Every new post you add to your blog is another page that Google's going to index. More pages doesn't always correlate with more search traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries.

Writing more, higher quality content will increase the perceived expertise, authority, relevance, and trust of your site. If that content earns more inbound links from external sources, your website's domain authority will increase even further.

Your primary objectives with content are to engage, inform, help, and bring value for your readers. Once that's taken care of, you can use any remaining space you have to pitch one of your products or services. If done tactfully, you can easily increase the number of conversions you get.

Most of your customers won’t be ready to buy from you the first time that they hear about your business. People go through a buying process before committing to a purchase. With smaller products (ex. a pack of gum), this buying process is quick; with larger products (ex. a new car), this process takes much longer.